Get analytics of your website

Analyze your visitor's behavior while visiting your website and get data on how they found you to see if your marketing campaigns are working. You can answer all those questions and more using simple analytical tools such as Google Analytics, Facebook Pixel, mixpanel or kissmetrics.

Read about:


Integrated tracking tools

ToolsNotes
Google Analytics
Google Analytics has a standard account which is free and provides you with all the necessary data for your vacation rental business. When creating your free account Google gives you a Tracking ID. To track your website with Google Analytics:
  1. Go to Menu and select Apps.
  2. Select Google Analytics, activate for the website(s) and insert your Google Analytics Tracking ID.
Segment.com
Segment.com is a single, simple integration that gives you access to 200+ analytics and marketing tools like kissmetrics, mixpanel, Google Adwords and many more.
  1. Create an account with Segment.com.
  2. Install your Lodgify website as your Source.
  3. Go to Segment.com Settings and click API Keys and copy the Write Key.
  4. Go into Lodgify Menu, click on Apps and select Segment.
  5. Activate and insert the Segment Write Key.
💡Note: Once this is set up correctly you can connect different apps in Segement. If Segment does not seem to track correctly it means that your setup in the connected app, e.g. Google Adwords, is not done correctly; please contact Google Customer Support directly.

💡Note: If you decide to use Segment.com for your Google tracking, please be sure to disconnect the direct connection between Google Analytics and Lodgify. Instead, set up Google Analytics through Segment.com.

Specific tracking

In order to track specific actions and customer behaviour follow these steps:

  1. Go to Menu and select My Websites.
  2. Choose the website that you want to track, click Edit and select Settings.
  3. Go to Advanced and insert your code in one of the Custom HTML fields.
Track your...
Notes
Entire website
If you want to track your customer's actions on your entire website, use the Google Analytics Tracking ID as explained above.
Thank you Page
If you want to track how many of your website's visitors are actually booking, use the Google Analytics tracking code (not the Tracking ID) and insert it in your Advanced Website Settings in the field for Booking Engine Confirmation Page - Javascript injection.
Facebook ads with your Facebook Pixel
Facebook Remarketing Pixel helps you to track visitors who come from your facebook ad towards your website. Create your facebook ad and create the conversion pixel (find out more here). Then paste the pixel code in the Header - Custom HTML Section in your Advanced Website Settings.
💡Note: If you have any difficulties making your Facebook Pixel work , try the Facebook Pixel Helper to troubleshoot.
Google Adwords
Google AdWords is Google's paid advertisement service that strategically places ads of your website in related Google searches. Create your Google Adwords campaign and check its success by tracking your customer's behaviour after clicking the ad. Find out how to create a conversion action for your Google Adword and how to get your conversion tracking tag.

💡Note: If you have any difficulties setting up a Google Adwords or creating the conversion tracking tag for the ad, please contact Google's customer support.
Once you have the conversion tracking tag, copy the code and insert it in the Footer - Custom Javascript Section in your Advanced Website Settings.
💡Note: You can always use Segment.com to track your Google Adwords. (If you decide to use Segment.com, please be sure to disconnect the direct connection between Google Analytics and Lodgify. Instead, set up Google Analytics through Segment.com.)

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