To improve the performance of your website it is essential to know your visitors.
Analyze their behavior while visiting your website, their demographic data, how they found you, etc. You can answer all those questions and more using simple analytical tools such as Google Analytics. It is the most well known tool available, nevertheless there are other analytical tools such as mixpanel or kissmetrics with which you can connect through "segment.io."
You will be able to see what city or country your visitors live in and from which site or banner they clicked through to your vacation rental website. This will help you to make decisions regarding structure and design of your website as well as choosing precisely your Meta Keywords.
You can track down your visits with Google Analytics or other analytics services such as mixpanel, kismetrics, etc. through "segment.io" by following these steps.
Step 1: Go to the "Settings" section of your website
Step 2: Set up your Google Analytics
Step 3: Set up your Segment.io
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