Search Engine Optimization (SEO)

Do you wonder why your vacation rental website does not appear on top of Google search results? You may need to improve your ranking using Search Engine Optimization (SEO). 

The SEO is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website. A good SEO will help you obtaining a high-ranking placement in the results page of a search engine like Google. 

We published a guide which will help you improve your SEO ranking. The guide is available in PDF format at this link.

We also created several blog posts:

Here some basic SEO tips for your website:

Domain

Your domain name is a crucial part of your SEO strategy. If you choose the yearly or bi-yearly Lodgify subscription plan, you can register a free domain. See how to register a new domain. In case you had a website before, don't forget to redirect your URLs to keep your Google ranking. If you previously had a different domain and don't want to lose your Google ranking, we recommend to keep the domain live and connect it as an additional domain to your website in order to be able to redirect the URLs.

Register your website in Google Search Console

Once you have a custom domain connected to your website, verify the ownership of your website in the Google Search Console which allows you to monitor and maintain your website's presence and optimize its performance in the Google search listings. 

Submit your sitemap to Google

When you have successfully verified your website in Google Search Console, submit your sitemap to Google. A sitemap is an XML file that contains a list of all of your website’s pages to tell Google and other search engines about how your site content is organized.

Meta Data

The Meta Data is a combination of Meta Keywords and Meta Descriptions and each of the pages in your website should contain them. 

To add or amend the metadata: 

  1. Go to Menu and select My Websites
  2. Choose the website you want to amend, click Edit and select Pages.
  3. A new page appears. On the left navigation bar, click the Settings icon which appears when you hover over with the mouse on the Pages list
  4. On the new screen add your Meta Keywords (the best 5-6 Keywords) and your Meta Description (relevant and natural description of the page and business using 2-3 keywords if possible) for each of the pages of your website, then click Save. UberSuggest is a great free tool to help you define your Keywords.
  5. Your Meta Description will show on the search engine results page underneath the title

💡 Note: you may have published your website in other languages. Remember to add and tailor your metadata for all the website languages that you have published. Also, we recommend resubmitting your sitemap to Google once you have all your keywords set up.

Page titles

Title tags tell your visitor what each page on your site is about in a clear, concise manner. Each page of your website should contain a unique title.

To add or amend the title:

  1. Go to Menu and select My Websites
  2. Choose the website you want to amend, click Edit and select Pages.
  3. A new page appears. On the left navigation bar, click the Settings icon which appears when you hover over with the mouse on the Pages list. 
  4. On the new screen add your Title and link text for each of the pages of your website, then click Save
  5. To see an example of titles appearing on the search engine results page, click here

💡 Note: you may have published your website in other languages. Remember to add and tailor your titles for all the website languages that you have published.

Free tools

Enhance your web visibility using free and powerful tools: 

  • LinkBuilding. Add links of local business web pages to your vacation rental site. Ask them to return the favor and increase your web visibility.  
  • A blog helps you showing further information and include crucial keywords which may attract more visitors to your website. Learn how to add a blog page to your website.    
  • Create social media profiles, such as Facebook, Twitter or Google + and give to your followers the opportunity to share your website on their pages.
  • Add badges and certificates to your homepage to build credibility and trust. 

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