Search Engine Optimization (SEO)

Do you wonder why your vacation rental website does not appear on top of google search results? You may need to improve your ranking using Search Engine Optimization (SEO). 

The SEO is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website. A good SEO will help you obtaining a high-ranking placement in the results page of a search engine like Google. 

We published a guide which will help you improving your SEO ranking. The guide is available in PDF format at this link.

We also created several blog posts:

Learn how to apply those techniques to your Lodgify website:


Domain

Your domain name is a crucial part of your SEO strategy. If you choose the yearly or biyearly Lodgify subscription plan, you can register a free domain. See the article Domain.  

Meta Data

The Meta Data is a combination of Meta Keywords and Meta Descriptions and each of the pages in your website should contain them. 

To add or amend the meta data: 

  1. Go to Menu and select My Websites
  2. Choose the website you want to amend, click Edit and select Pages
  3. A new page appears. On the left navigation bar, click the Settings icon which appears when you hover-over with the mouse on the Pages list and click it
  4. On the new screen add your Meta Keywords and your Meta Description for each of the pages of your website, then click Save. 
  5. Your Meta Description will show on the search engine results page underneath the title

Note: you may have published your website in other languages. Remember to add and tailor your Meta Data for all the website languages that you have published.

Title

Title tags tell your visitor what each page on your site is about in a clear, concise manner. Each page of your website should contain a unique title.

To add or amend the title:

  1. Go to Menu and select My Websites
  2. Choose the website you want to amend, click Edit and select Pages
  3. A new page appears. On the left navigation bar, click the Settings icon which appears when you hover-over with the mouse on the Pages list and click it
  4. On the new screen add your Title and link text for each of the pages of your website, then click Save
  5. To see an example of titles appearing on the search engine results page, click here

Note: you may have published your website in other languages. Remember to add and tailor your titles for all the website languages that you have published.

Free tools

Enhance your web visibility using free and powerful tools: 

  • LinkBuilding. Add links of local business webpages to your vacation rental site. Ask them to return the favour and increase your web visibility.  
  • A blog helps you showing further information and include crucial keywords which may attract more visitors to your website. Learn how to add a blog page to your website.    
  • Create social media profiles, such as Facebook, Twitter or Google + and give to your followers the opportunity to share your website on their pages.
  • Add badges and certificates to your homepage to build credibility and trust. 

Question ID: 224955

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