Do you wonder why your vacation rental website does not appear on top of Google search results? You may need to improve your ranking using Search Engine Optimization (SEO).
The SEO is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website. A good SEO will help you obtaining a high-ranking placement in the results page of a search engine like Google.
We published a guide which will help you improve your SEO ranking. The guide is available in PDF format at this link.
We also created several blog posts:
Here some basic SEO tips for your website:
Your domain name is a crucial part of your SEO strategy. If you choose the yearly or bi-yearly Lodgify subscription plan, you can register a free domain. See how to register a new domain. In case you had a website before, don't forget to redirect your URLs to keep your Google ranking. If you previously had a different domain and don't want to lose your Google ranking, we recommend to keep the domain live and connect it as an additional domain to your website in order to be able to redirect the URLs.
Once you have a custom domain connected to your website, verify the ownership of your website in the Google Search Console which allows you to monitor and maintain your website's presence and optimize its performance in the Google search listings.
When you have successfully verified your website in Google Search Console, submit your sitemap to Google. A sitemap is an XML file that contains a list of all of your website’s pages to tell Google and other search engines about how your site content is organized.
To add or amend the metadata:
💡 Note: you may have published your website in other languages. Remember to add and tailor your metadata for all the website languages that you have published. Also, we recommend resubmitting your sitemap to Google once you have all your keywords set up.
Title tags tell your visitor what each page on your site is about in a clear, concise manner. Each page of your website should contain a unique title.
To add or amend the title:
💡 Note: you may have published your website in other languages. Remember to add and tailor your titles for all the website languages that you have published.
Enhance your web visibility using free and powerful tools:
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